Evaluate your startup's market urgency

Is solving this problem mandatory for your customers? Do they really need it solved?

e.g: Maybe the law has changed forcing people to change their behaviour or opening opportunities to do things that were previously illegal.

Next: [3]

Yes

Great! your product can capitalize on this mandatory change by providing a solution that needs to be implemented in order for your customers to do what they want.

Without a problem that needs to be solved mandatorily, your customers may not be compelled enough to use your solution.

Not sure

If you're still unsure, you may want to explore problems that customers are forced to solve in order to keep doing business (i.e: a change in law)