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Evaluate your startup's growth strategy

Can you acquire most of your customers without spending money in sales/ads/marketing?
I.e: referrals, worth of mouth, network effects, free press, inbound marketing.
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Yes
Fantastic! growing will be a lot easier if you don't have to spend exorbitant amounts of money trying to acquire customers.
No
This could slow down growth. You need to find ways to reduce the cost to acquire new customers. How could you increase referrals, worth of mouth, network effects, virality, free press?
A robust content marketing strategy can be a good way to build a large audience that you could convert into customers affordably (i.e: 37Signals blog -> Basecamp, Paul Graham essays -> YCombinator)