Stand Out from the Crowd & Be Novel
According to the neuroscientists I've interviewed, novelty is the single most effective way to capture a person's attention.
@KevinAllocca told a TED audience that in a world where two days of videos get uploaded every minute, “Only that which is truly unique and unexpected can stand out.”
The brain cannot ignore novelty, and after you adopt the techniques in this section, your listeners will not be able to ignore you.
#StandOutfromtheCrowdBe