Build a Strong Sales Team to Sell your Product
Your products will never sell themselves: your team needs to do that.
When most people hear the word “salesperson,” they think of a man in a cheap suit going door to door hawking vacuum cleaners: not a very flattering image.
But in business, sales is a vital necessity.
Many people, especially those enthusiastic about technology, would prefer to focus on product innovation, but innovative products are worthless unless they're sold.
And there's no product on earth that people will buy without you selling it.
To sell your product effectively, you need good distribution.
This not only includes your sales channels but also the effort and organization it takes to sell your products.
To leverage your distribution most effectively, you always need to consider the potential of each client before deciding how much effort you're willing to put into making the sale.
For example, @PeterThiel co-founded the data analytics company @Palantir where a single closed sale usually brings in several million dollars.
Here, the CEO has to personally do the selling, because clients spending such sums expect a certain amount of personal involvement from the seller's executives.
In another business where single sales deals only bring in a few hundred thousand dollars apiece, it wouldn't be an efficient use of time for the highly paid CEO.
However, the CEO would still need a solid sales team to represent the company.
Another way to enhance your distribution is to use sales strategies.
Many of us dislike salespeople because we associate selling with manipulation, and no one likes to be manipulated.
But while certain obvious manipulation techniques may not be successful in sales, there are certain strategies that will work on anyone – so you should make them work for you.
Build a Strong Sales Team to Sell your Product
Your products will never sell themselves: your team needs to do that.
When most people hear the word “salesperson,” they think of a man in a cheap suit going door to door hawking vacuum cleaners: not a very flattering image.
https://media.giphy.com/media/2scfmMnICn71mbv4tv/giphy.gif
But in business, sales is a vital necessity.
Many people, especially those enthusiastic about technology, would prefer to focus on product innovation, but innovative products are worthless unless they're sold.
And there's no product on earth that people will buy without you selling it.
To sell your product effectively, you need good distribution.
This not only includes your sales channels but also the effort and organization it takes to sell your products.
To leverage your distribution most effectively, you always need to consider the potential of each client before deciding how much effort you're willing to put into making the sale.
For example, @PeterThiel co-founded the data analytics company @Palantir where a single closed sale usually brings in several million dollars.
Here, the CEO has to personally do the selling, because clients spending such sums expect a certain amount of personal involvement from the seller's executives.
In another business where single sales deals only bring in a few hundred thousand dollars apiece, it wouldn't be an efficient use of time for the highly paid CEO.
However, the CEO would still need a solid sales team to represent the company.
Another way to enhance your distribution is to use sales strategies.
Many of us dislike salespeople because we associate selling with manipulation, and no one likes to be manipulated.
But while certain obvious manipulation techniques may not be successful in sales, there are certain strategies that will work on anyone – so you should make them work for you.
https://www.youtube.com/embed/Y3vYPHKt7e0?start=326&end=385
#BuildaStrongSalesTeamto