Final Summary A start-up's success is not a matter of luck. You can pursue the future you want as long as you're able to challenge established conventions. Then, once you obtain a monopoly by being better at something than everyone else, success will follow on its own. Dominate one niche at a time. When you've found the unusual idea to base your startup on, don't go too broad too quickly. Find a small niche where you can do something better than any of your competitors. Once you've established a monopoly there, you can expand to other markets later.