Pitch Radical Ideas Often & Using Common Points of Reference

Pitch Radical Ideas Often & Using Common Points of Reference
Do you think you look better in the mirror or in a candid photo?
Most of us would prefer the reflection we see in the bathroom.
Photos of ourselves can be cringeworthy and off-putting.
Why is this?
Well, because we're seeing ourselves from an unfamiliar angle.
It's a classic human tendency to reject things that aren't familiar to us – even our own images!
As you might have guessed, this presents another hurdle to dreaming up original @Ideas .
But there are strategies you can implement to make even the most conventional coworker feel comfortable with your unorthodox solutions.
One of these is the mere exposure effect, where repeating yourself will give others time to warm up to your ideas.
Research shows that exposing people to new ideas more often will make them more receptive over time.
So, speak up and repeat yourself!
To make this easier, keep your ideas short and snappy, blend them with other ideas to show their different applications and be prepared to keep pushing your solutions for as long as necessary.
Keep at it, and you'll be surprised by how your peers' responses improve!
Another useful strategy for making new ideas seem less controversial is to frame them in a familiar context.
When the idea for the animated classic https://media.giphy.com/media/FJCzc8XyKv7eo/giphy.gif was first pitched to Disney, producers were initially turned off by its dark storyline.
But in a meeting between scriptwriters and Disney executives, CEO @MichaelEisner turned things around by highlighting the film's similarities to @WilliamShakespeare 's King Lear and Hamlet.
This was enough to persuade the producers, who were much more enthusiastic once the unconventional storyline was tied to a common point of reference.
The Lion King went on to become 1994's highest-grossing film and the recipient of two Academy Awards.
This example illustrates how great ideas can become a reality when their novelty is offset with familiar elements to win support.
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Pitch Radical Ideas Often & Using Common Points of Reference Do you think you look better in the mirror or in a candid photo? Most of us would prefer the reflection we see in the bathroom. Photos of ourselves can be cringeworthy and off-putting. Why is this? Well, because we're seeing ourselves from an unfamiliar angle. It's a classic human tendency to reject things that aren't familiar to us – even our own images! As you might have guessed, this presents another hurdle to dreaming up original @Ideas . But there are strategies you can implement to make even the most conventional coworker feel comfortable with your unorthodox solutions. One of these is the mere exposure effect, where repeating yourself will give others time to warm up to your ideas. Research shows that exposing people to new ideas more often will make them more receptive over time. So, speak up and repeat yourself! To make this easier, keep your ideas short and snappy, blend them with other ideas to show their different applications and be prepared to keep pushing your solutions for as long as necessary. Keep at it, and you'll be surprised by how your peers' responses improve! Another useful strategy for making new ideas seem less controversial is to frame them in a familiar context. When the idea for the animated classic https://media.giphy.com/media/FJCzc8XyKv7eo/giphy.gif was first pitched to Disney, producers were initially turned off by its dark storyline. But in a meeting between scriptwriters and Disney executives, CEO @MichaelEisner turned things around by highlighting the film's similarities to @WilliamShakespeare 's King Lear and Hamlet. This was enough to persuade the producers, who were much more enthusiastic once the unconventional storyline was tied to a common point of reference. The Lion King went on to become 1994's highest-grossing film and the recipient of two Academy Awards. This example illustrates how great ideas can become a reality when their novelty is offset with familiar elements to win support.