If you look at a field of cows, guess what you'll see?
The view will be dominated by black and white, with perhaps a few splotches of brown thrown in if you're lucky.
Probably none of these will really grab your attention.
But now imagine that you spot, against all odds, a Purple Cow in the field!
It's safe to say you'd take notice, because a Purple Cow really is something remarkable!
Purple Cow: Transform Your Business By Being Remarkable explains why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd.