Built to Last
And after 6 years of research, they released their findings in @BuiltToLast , known as "one of the most influential business books of our era"
In the late 1980s, two @StanfordUniversity Business Strategy Professors discovered an unusually facinating pattern among 18 companies.
These companies had a median life-span of 100+ years AND had significantly outperformed the average stock market.
They wondered what made these companies achieve such an extraordinary result, better than 99.99% of companies in human history!
#BuilttoLast