Reading improves focus and concentration

We all love the internet and its conveniences, but we all know that it's harder to concentrate these days.
With numerous tabs open on our laptops, our phones on our desks, and colleagues walking around our open plan offices, most of us are distracted most of the time.
Why is reading important as an effective strategy for combating this?
Studies have found that a book or longer piece of text absorbs our entire focus, making it much less likely that we'll attempt multitasking, or get distracted easily.
Try regularly reading on your commute to work in the morning and you'll find that, once at work, you remain more focused on your key task and your productivity levels will soar.