Disguise your Ideas to get More Support

Disguise your Ideas to get More Support
Though you might have a network of people who share the same goals and values as you, it's no guarantee that they'll support your @Ideas .
If you want dependable allies, you need to win over your peers by hitting the right tone in your messaging.
The trick is not to go over the top, but also to keep people interested.
Though we tend to think that common goals are what brings a team together, research has shown that the opposite is true.
Dartmouth College psychologists @JudithWhite and @EllenLanger illustrate this finding through the theory of horizontal hostility.
This is a form of prejudice that surfaces in relationships between members of the same minority group.
For instance, the most dedicated members of radical political groups tend to attack each other more than they confront impostors and sell-outs within their movement, even though they share the same set of core values.
You can avoid horizontal hostility in your team by making your ideas seem a little less radical.
To do this, you'll need a disguise – or even a Trojan horse! The goal is, after all, not to convince people to change their attitudes entirely, but to connect with the values you know they already believe in.
@MeredithPerry , the inventor of wireless power solutions for charging electronic equipment, received little support when she first presented her ideas to her physics professors and engineers.
They all unanimously agreed that it was simply not possible at the time to charge electronic devices through waves passing through the air.
So what did Perry do? She changed her tactics and used a Trojan horse.
By disguising her idea and telling people that she simply wanted to design a transducer, and not one that sent power wirelessly, she received a lot more support.
Her idea was interesting, but not too far-fetched.
Collaborators and funders were much more willing to team up with her, and Perry was able to create her product and company, uBeam, which today provides innovative wireless charging solutions.
As we can see, it's not enough simply to have creative @Ideas – you have to know how to find the right supporters and collaborators to make them a reality.
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Disguise your Ideas to get More Support Though you might have a network of people who share the same goals and values as you, it's no guarantee that they'll support your @Ideas . If you want dependable allies, you need to win over your peers by hitting the right tone in your messaging. The trick is not to go over the top, but also to keep people interested. Though we tend to think that common goals are what brings a team together, research has shown that the opposite is true. Dartmouth College psychologists @JudithWhite and @EllenLanger illustrate this finding through the theory of horizontal hostility. This is a form of prejudice that surfaces in relationships between members of the same minority group. For instance, the most dedicated members of radical political groups tend to attack each other more than they confront impostors and sell-outs within their movement, even though they share the same set of core values. You can avoid horizontal hostility in your team by making your ideas seem a little less radical. To do this, you'll need a disguise – or even a Trojan horse! The goal is, after all, not to convince people to change their attitudes entirely, but to connect with the values you know they already believe in. @MeredithPerry , the inventor of wireless power solutions for charging electronic equipment, received little support when she first presented her ideas to her physics professors and engineers. They all unanimously agreed that it was simply not possible at the time to charge electronic devices through waves passing through the air. So what did Perry do? She changed her tactics and used a Trojan horse. By disguising her idea and telling people that she simply wanted to design a transducer, and not one that sent power wirelessly, she received a lot more support. Her idea was interesting, but not too far-fetched. Collaborators and funders were much more willing to team up with her, and Perry was able to create her product and company, uBeam, which today provides innovative wireless charging solutions. As we can see, it's not enough simply to have creative @Ideas – you have to know how to find the right supporters and collaborators to make them a reality.