BHAGs enable Teams to Truly Excel
Visionary companies use big hairy audacious goals to stimulate progress.
Implementing stretch goals allows organizations to truly excel.
To drive progress, visionary companies often set themselves extremely bold objectives – so-called Big Hairy Audacious Goals (BHAGs) – to which they commit utterly and completely.
BHAGs are so ambitious that they often seem unrealistic, especially to outsiders.
Nevertheless, they're also clear and tangible enough to energize and focus the organization.