Crossing The Chasm
Let's explore the different customer types, how to market to them, and most importantly, how to make the leap when @14753.
When it comes to new technologies, there are different kinds of consumers.
Typically they are put into 5 different categories based on their propensity to adopt that new technology. It starts with innovators who like to be on the cutting edge, and ending with laggards who never show up to the party.