Find your Purpose & Core Values
Visionary companies are driven more by a core ideology than profits, but they still prosper.
Visionary companies have a higher purpose for their existence than to merely chase profits.
Together with the companies core values – enduring tenets that guide their every decision – this purpose forms their core ideologies: a set of stable principles that guides the company through generations, much like the valyes of the American Declaration of Independence.
Consider for example the pharmaceutical company Johnson & Johnson (J&J).