Internet Advertising Has Pros & Cons
Internet advertising has appealing features, but it also has limits.
At first glance, the internet would seem to provide the perfect medium for advertising – far better, in fact, than the three-channel television of yore.
Sure, you can no longer reach a mass audience with a single ad on a hit TV show – but you can do something that's even more effective.
You can precisely target the group of people you want to reach with your ads.