Propel your Tribe into Action by Challenging their Statuses
You can propel the members of your tribe into action by challenging their statuses in a way that creates tension.
Assuming you've started to gain a growing group of fans for your product, your next step as a marketer becomes persuading them to actually buy it.
And the key to doing this is to create and relieve tension – a sense of uncomfortable pressure to which your product offers the antidote.