Structure Your Presentation with Storytelling
The structure of a great oral argument has been passed down through the ages, starting with @Aristotle .
Not only is it an incredibly valuable skill to have, it's important to know how you're being persuaded when you're a part of the audience.
It all boils down to Ethos, Logos & Pathos.
Ethos is about establishing your authority to speak on the subject:
"Buy my old car because I'm Michael Schumacher"
Logos is your logical argument for your point:
"Buy my old car because yours is broken and mine is the only one on sale."
Pathos is your attempt to sway an audience emotionally:
"Buy my old car or this cute little kitten, afflicted with a rare degenerative disease, will expire in agony, for my car is the last asset I have in the world, and I am selling it to pay for kitty's medical treatment."
Ultimately, the three modes of persuasion are interconnected.
It's helpful not to think of them in a linear way but more like three overlapping circles.
If you can create something with ethos, logos, and pathos peppered throughout, and tie it all into your audience's belief system, you will have a very strong argument.
In the author's analysis of hundreds of TED talks, he found that the most popular presentations consist of 65% pathos, 25% logos and 10% ethos.
Structure Your Presentation with Storytelling
The structure of a great oral argument has been passed down through the ages, starting with @Aristotle .
Not only is it an incredibly valuable skill to have, it's important to know how you're being persuaded when you're a part of the audience.
It all boils down to Ethos, Logos & Pathos.
Ethos is about establishing your authority to speak on the subject:
"Buy my old car because I'm Michael Schumacher"
Logos is your logical argument for your point:
"Buy my old car because yours is broken and mine is the only one on sale."
Pathos is your attempt to sway an audience emotionally:
"Buy my old car or this cute little kitten, afflicted with a rare degenerative disease, will expire in agony, for my car is the last asset I have in the world, and I am selling it to pay for kitty's medical treatment."
Ultimately, the three modes of persuasion are interconnected.
It's helpful not to think of them in a linear way but more like three overlapping circles.
https://upload.wikimedia.org/wikipedia/commons/thumb/8/8d/Intersection_of_3_circles_7.svg/1200px-Intersection_of_3_circles_7.svg.png
If you can create something with ethos, logos, and pathos peppered throughout, and tie it all into your audience's belief system, you will have a very strong argument.
In the author's analysis of hundreds of TED talks, he found that the most popular presentations consist of 65% pathos, 25% logos and 10% ethos.
#StructureYourPresentation