The D-Day Analogy
@GeoffreyMoore give us an analogy from the Allied invasion of Normandy on D-Day.
The long-term goal of the Allied forces was to take control of a mainstream market (Europe);
It was currently being controlled by an entrenched competitor (the Axis powers);
In order to defeat them, we must assemble an invasion force of other products (the Allies);
The immediate goal is to transition from an early market base (England);
To a strategic target market segment in the mainstream (the beaches at Normandy);