This is Marketing
@Sour254 (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven't updated our thinking about it accordingly.
Our mental model still places advertising at the center of the marketing universe – but in the age of the internet, that no longer makes sense.
A new philosophy is needed.
What's the first word you think of when you hear the term “marketing?”
If you're like most people, it's probably “advertising.”